SAN PIETRO – AN AUTHENTIC TASTE OF SICILY | PROMO
Client: San Pietro Restaurant and Rooms
This project really was something special. We approached San Pietro Restaurant with the idea of telling their story, a story that really means something. Their heritage is so rich, with Sicilian roots, authentic Sicilian produce and traditional cooking to match it wasn’t difficult for us to envision a mouth-watering film.
Designed to reinforce their unique place in the local market and to make the audience hungry, we created a cinematic documentary film that captures snippets of the local people, produce and cuisine. We travelled to Sicily with their Chef Director Pietro and his family and we were greeted by so many friendly locals who were extremely passionate about the produce they were producing.
From winemakers to tomato growers, we shot plenty of lovely content. Our most memorable moment was arriving at the Regaleali wine estate vineyards at sunrise and capturing the most stunning material as the workers began their picking. The dry soil began swirling in the air and the resulting atmosphere was just beautiful. We couldn’t believe what we were seeing! With all of our material shot in 4K, we were absolutely spoilt for choice in the edit.
Working alongside the marketing team at San Pietro, we made a series of edits to focus on different influences in Pietro’s life and the resulting content was used on their website and social media channels successfully attracting new visitors to the restaurant and shaping their future marketing strategy.