BOOSTING YOUR MARKETING STRATEGY: WE SHED SOME LIGHT ON PRODUCING YOUR FIRST VIDEO
So, you now understand why video content should be deep rooted in your marketing strategy. But where do you start? What video content should come first? This is where we come in. Our knowledge enables us to ask the right questions and fundamentally ensure that the video content you create performs well. Having the right conversation before pre-production begins is essential to ensure efficiency during production and a reliable response from the audience once the end product is launched. Have a read through the simple markers below to get an idea of what we look for when we discuss options with new clients.
1) What is your mission statement? Your ethos?
Before we begin to understand the project, we need to understand you and your brand. What makes you tick? Understanding where you fit into the market and how you want to be perceived is essential.
2) Who is your target audience?
Who are you targeting? We discuss what a typical cross-section of your target audience will look like. Understanding buyer persona is fundamental to creating a video that generates results.
3) What is the goal?
Increase brand awareness? Sell more event tickets? Launch a new product? Ultimately, what do you want your audience to do after watching the video?
4) Where is the video going to used?
Social media? On the home page of your website? Knowing where the video will be live is important for not only the content but also the format in which it will be delivered.
5) When is the deadline?
Always work to a timeline that is as accurate as possible. The timeline of a production will affect every aspect of the finished product from content to cost.
6) What is the budget?
Simply put, the cost of video production can vary significantly depending on the creative requirements of the project. What skills and resources are required to effectively tell the story? Will there be any animation, motion graphics or additional elements in the video? It is very important to bear budget in mind at every stage of production.
7) What will constitute success for the video?
Choose as many key performance indicators as possible that correspond with your video goals. It is important that performance indicators are considered before production begins to ensure they are hit once the video is launched.
We hope this has given an insight into what you should bear in mind when you are thinking about boosting your marketing with video. We help our clients through every stage of the process so please, if you would like to know more, get in touch for a free no obligation consultation (or should we say more of an informal chat over coffee!).