A DAY AT CAFÉ INDIEPENDENT | PROMO
Client: Café Indiependent
Café INDIEpendent is a coffee and music house – but, underpinning that, they are an employability project for disadvantaged young people. So, by day they’re like any other High Street coffee house, except they’ve got morals. They have created a trendy space that not only serves as a café, but as a venue for music, art and a whole manner of purposes.
Our regular work with local community projects was noticed by the cafes project coordinator David, and he got in touch to discuss how a film might help promote the café, particularly on social media. We had complete creative free reign with this one and we knew from our time spent in the café soaking up the atmosphere that we wanted to recreate that same feeling we experienced through the film.
We spent one day at the café filming, capturing the atmosphere as it unfolded. Visitors, music, the little details that make the café special; this is what we were focusing on. The result is a very ambient mini-documentary film that gives a refreshing flavour of a very forward thinking and inclusive project. The film was shared on social media and received a lot of success through consistent engagement.