FALLEN HERO | BRAND LAUNCH
Client: Fallen Hero Fashion Store
Established in 1983, Fallen Hero is an online fashion store retailing some of the most desirable and sought after branded men’s clothing available. They approached us wanting a short promotional film to showcase their new collection, something that truly reflected their brand and could build audience engagement during the launch of their new website.
Once we understood Fallen Hero and their ethos, we entered production and post-production with a blank canvas. We wanted to be able to work loosely to allow our creativity to take over and create something that is contemporary, emotive and most importantly engaging. Using a whole array of dynamic filming and editing techniques, we carried movement and energy through the edit to keep the audience focused on the brand and the clothing. The film was utilised to great success on social media and achieved fantastic conversion rates through sponsored campaigns on Facebook and Instagram.