LISTYS HEALTH CLUB | POLE FITNESS
Client: Listys Health Club
Listys Health Club offer a whole range of health and fitness activities that are incredibly popular including badminton and boxing, and they also have gym facilities on site. They wanted to introduce pole fitness but needed a marketing tool to explain what pole fitness is about whilst also introducing the instructor who would be carrying out the sessions. Video is the most engaging way to do this and that’s where we came in.
Taking a different approach, we produced an ambient, abstract film to show the beauty of pole fitness and break preconceptions surrounding it. We kept the film personable by using the instructor’s voiceover to get across all of the necessary information to the audience. The film was launched on social media and quickly led to a successful recruitment of new members attending the classes. Success!