NORTH LINCOLNSHIRE TOUR OF BRITAIN | PROMO
Client: North Lincolnshire Tour of Britain Team
Being passionate about our local area, when we heard the Tour of Britain was coming to North Lincolnshire we were very excited. The nature of our relationship with North Lincolnshire Council meant that we had already had discussions regarding attracting the event to the area and these led onto the possibility of producing a film to use as a promotional tool for the event.
When the event was confirmed, we worked with the team to produce a treatment. We then worked on a script that included a cross section of the local cycling community. We spent time to learn what was important to local cyclists and several people were mentioned. We soon discovered the area is full to the brim with passionate cyclists and that extends to local cycling businesses too. The story was in place and the scene was set.
We then worked hard alongside the North Lincolnshire Tour of Britain Team to produce all the necessary pre-production material to organise such a logistically difficult set of shoots. Organising to film large groups of cyclists on public roads isn’t easy! With road closures necessary, our team had to be very efficient. Using camera gimbals and our talented aerial cinematographer we captured some really dynamic visuals that captured the action exactly as we envisioned.
Once completed, we had a large local launch event and it was very well received. The film was then heavily promoted across the North Lincolnshire Council social media channels, the official Tour of Britain social media channels and was very well received. It sparked a huge sense of pride in people not only locally but nationally too and successfully contributed to attracting large numbers of attendees to the prestigious event.
“What a great team Know Media were to work with! They were a valued local sponsor for the Tour of Britain Stage 3 in North Lincolnshire in 2017 and produced our promotional video. The quality was fantastic and their ideas and understanding of what we needed was spot on. We could not have wished for a greater way to promote the cycle race coming here. They had to work to very tight deadlines but still managed to capture everything we wanted. Thank you! “ – Jenny Couch, North Lincolnshire Tour of Britain Team