Project Description


Client: Nutripouch

Nutripouch created the Jügg Pouch System, which is a mini-factory where you produce something (a pouch!) neater and more portable than a bought beverage, putting you in charge of cost and ingredients like never before. The product was aimed at sports enthusiasts of all kinds, as well as parents who wanted a convenient way to create and store food for their children.

After developing a shooting script, we used our resources to gather a team of talent to feature in the film campaign. Amongst them were cyclists, surfers, runners and even a longboarder! We knew straight away we would have to travel and brave the elements to capture them in action and that is exactly what we did.

From filming gimbal footage out of our production vehicle to arranging logistics for complex aerial cinematography, we visited areas with natural beauty aplenty and ended up with a great catalogue of footage to show the product at work. We even had to get very wet in the cold sea to capture the surfers doing what they do best.

We produced two main edits and several small edits to drip feed on social media. The main films were also used on the Nutripouch website as a striking visual background. All in all, the video campaign was a success, particularly for improving understanding of how the product works and sales rose steadily after the launch.


“Luke and Pete are outstanding video makers. They understood the brief perfectly and executed it beyond my expectations. They perfected the video until I was happy. The videos are perfect for our website and social media sites and really help to explain how our unique product benefits the end user” – Rifat Jan, Director

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