NORTH LINDSEY COLLEGE | TAKING YOU FURTHER
Client: North Lindsey College
North Lindsey College are the largest provider of post-16 education and training in North Lincolnshire, offering a wide range of further education programmes, both vocational and academic, and apprenticeship courses at a range of levels. Their students benefit from excellent facilities plus friendly and experienced staff. They also offer a range of HNCs, HNDs, degrees and an exciting new range of foundation degrees.
North Lindsey College approached us regarding video content for their entire range of courses, from Animal Management to Art and Design. They wanted to use video on their website to give an insight into each course through footage of the facilities and students talking about their experiences. We knew it was huge project, so we began planning with the marketing team at the college meticulously. We needed to create a concept that would apply to all of the films and maintain a unified theme in keeping with the college branding.
Once we commenced production, we streamlined our production time and create an intense schedule of filming. We had to work around tutor, student and room availability whilst ensuring the content was consistent. We maintained efficiency and professionalism throughout, working with students and tutors of all ages, backgrounds and abilities. Each film needed to contain a cross section of students talking about their experiences, as well as footage of them working and utilising all of the fantastic facilities at the college.
We began post-production whilst still in production. This allowed us the college to review the video content and begin scheduling it on social media. The videos had very successful engagement and added a whole new dimension on the colleges website, allowing potential students to understand what the course offers and the general college ethos. They served as a promotional tool and a powerful catalyst for interaction between new and existing students and parents with the college. We delivered a total of 18 films including 16 departmental films and 2 films promoting the college overall. They are now an invaluable asset to the colleges marketing strategy.
“The team did an outstanding job in not only making the video, but editing it and delivering a top-quality product for North Lindsey College. Many colleagues commented on how they engaged with everyone and captured the perfect shots; each video is brilliant and tells a great story” – Esther Damary Thompson – North Lindsey College