THE PROPER PASTY COMPANY | PROMO
Client: The Proper Pasty Company
Proper Pasty Company are a Proper Company, serving authentic Cornish Pasties since 1999. Their flagship shop in Sheffield has been going strong for 16 years. Since then they have spread the Cornish Pasty far and wide through more high street shops and mobile catering vans.
They have a strong focus on customer service and this has created a very loyal customer base for the brand. They approached us wanting promotional material for both the Proper Pasty Company and the brand that developed off the back of that, Proper Food 2 U.
Because of the brands hearty customer focused ethos we knew the film needed to be personable. We built a script around the passionate founder of Proper Pasty Co and filmed over 3 days to capture the footage we needed. We balanced the shooting style, capturing some smooth dynamic material alongside some organic handheld footage to ensure the film had personality.
The film has been used both internally and externally, across all of their social media platforms and at the core of their website. We also produced smaller teaser edits that highlight different elements of the business to drip feed on social media. The films proved successful, with a large uptake of followers and engagement on social media which in turn converted to sales. The film is also invaluable for business events where an introduction to Proper Pasty Co is required.
I’ve worked on a number of projects with the guys from Know Media. They are extremely focused on delivering a highly professional media product, from corporate video production through to product demonstration. I’m so impressed with the end product that Pete and his team deliver, I look for opportunities to use them across all aspects of our business…if you’re looking for a highly polished media production for your business or product, speak to KNOWMEDIA!” – Nigel Handley, Proper Group LTD